Case Studies

FURNITURE INDUSTRY

CAMPAIGN GOAL:

Generate foot traffic and grow revenue

CLIENT:

Furniture retailer

CAMPAIGN STRATEGY:

The Ntooitive team implemented a Connected TV campaign, targeting homeowners in 9 major metro markets including Chico, Las Vegas, Los Angeles, Phoenix, Redding, Reno, Sacramento, Salt Lake City, San Diego. The campaign duration was 12 months. Leveraging our extensive 1st and 3rd party inventory contracts, our digital team constructed a custom lineup of leading programs.

CAMPAIGN RESULTS:

During the first month, we ran weekend specific sale ads Monday through Saturday and received walk through data from the corporate office each week. At the conclusion of the first month we narrowed our site list down substantially based on the walk-through data to networks including CBS Interactive, HGTV, the Food Network, and A&E.

In addition to walk through data we also optimized to website traffic. We discovered website traffic attributed to our CTV efforts spiked during primetime viewing hours (8pm to 10 pm), so we began dayparting our delivery accordingly. The campaign continues to drive in store and website traffic and consistently achieves video completion rates of 90%+.

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