1st and 3rd Party Audience Display

1st and 3rd Party Audience Display targets users that have been profiled by 3rd party Data Collection Partners and users collected by an advertiser’s Re-Targeting or conversion pixel with display ads across all accessible display networks on PC and Mac computers both Laptop and Desktop platforms. Ntooitive works with every major 3rd Party Data provider in the digital marketing space. This gives us access to a very large list of data segments that profile users across almost any possible demographic or behavior. These segments can be combined with 1st party segments to compensate for a small reach on either side. This product is a great choice if you are looking to extend reach for a Re-Targeting or a Behaviorally Segmented Display campaign that does not have enough users in its audience. The Assets needed to launch a Behaviorally Segmented Display, Desktop Campaign are:

• Click Through URL
• Creative Assets
• A description of your targeted audience
• A correctly placed Re-Targeting or Conversion pixel.

At least on of the following Ad Sizes must be provided. 300×250 728×90 160×600 300×600 320×50 300×50 320×50 320×480 480×320 Specialty Sizes and expandable ads are available upon request. Reach out to Ops@Ntooitive.com for more information. The Ntooitive operations staff will use the following adjustments to optimize these line items:

• Frequency Capping
• Geo
• Language
• Day Parting
• Inventory Provider
• Device

All line items are subject to our standard Turnaround guidelines and Creative Specifications.