If you want your business to stand out from the crowd, reach new markets and build genuine customer relationships, you will find that strategically targeting a multicultural audience can be beneficial to your business.Here are a few essential lessons on targeting multicultural audiences with your advertising dollars, and tips on how to embrace diversity and inclusion in your marketing mix.
Ntooitive’s SVP of Strategic Partnerhsips Armando Guerrero shares what advertisers should consider when looking to reach multicultural audiences.