For Use Website, the customer’s website entered will have its Search Engine Optimization (SEO) analyzed and will produce the listed SEO keywords found on the site when the Avail is generated.
When you switch to the tab Enter Keywords, you have a unique capability to compare the website you entered with its competitor on specific keywords found on both websites. Enter in the products and services found on both pages in the first text box, followed by the competitor’s URL in the second text box.
You can upload your own set of keywords by moving over to the Upload Keywords tag. For this, you will need to click on Template, download, and then open in Excel. All content will need to be inserted into cells in the A column only.